Mandatory certification toolkit for venues in England

Marketing assets and resources for you to use

This toolkit provides a suite of downloadable and easy-to-use resources for venues and settings to use where proof of COVID status is mandatory as a condition of entry. These resources can also be used by those venues where proof of COVID status is not mandatory but they wish to use it on a voluntary basis.

The resources include social media assets for your organisation's channels, posters, website images, email signatures and window or door stickers. We have made them available and can be easily downloaded.


Download the resources in a zip file. (ZIP, 15 MB)

The assets are designed to provide both instruction and reassurance to the public that other customers and staff must, or have already provided, proof of their COVID status that is consistent with mandatory regulations and as such, have satisfied the requirement to enter your premises.

COVID status means that people will be able to prove that they are eligible to access venues by using either the NHS COVID Pass, a negative test result via text or email from Test and Trace or international visitors with their own solution that is accepted at the border.

The designs also include a call-to-action advising people that, if they have not already done so, they can download the NHS App and register for their NHS COVID Pass.

The toolkit also includes a poster for raising awareness about fraudulent Covid Passes and encourages people to be alert and guides them on how to get their free NHS COVID Pass.

Social media and website assets

We have produced a range of static and animated assets that can easily be used or adapted for your website or your social media channels including Facebook, Instagram, Twitter and LinkedIn. The assets advise customers that they must show their COVID status to enter your venue.

Please remember to include the link in each social media post.

COVID Pass venue social media image with a woman in an orange top
COVID Pass venue social media image with a man in a purple top
COVID Pass venue social media image with a woman in a yellow top
COVID Pass venue social media image with a phone screen

Email signature image

This email signature image can be added to your staff emails and also shows that your venue requires demonstration of COVID status certification for entry.

COVID Pass email signature image


We have posters that can be downloaded as high-quality PDF versions and printed. We have included a home or office printable version and a high-quality PDF with bleed mark-ups if you want to have posters printed professionally.

COVID Pass poster

This poster can be used to raise awareness of fraud. Criminals are using the NHS COVID Pass as a way to target the public by convincing them to hand over money, financial details and personal information. The NHS App is available in England for free. The NHS COVID Pass is free. The NHS will never ask for payment or any financial details. The NHS does not issue fines or penalties relating to your NHS COVID Pass.

Beware of Covid Pass fraud poster

Window stickers

These can either be printed at your home or office, or professionally printed.

COVID Pass window sticker